Retail and distribution
Use this if you buy for a store, distributor catalog or e-commerce shelf. First output: a shortlist with SKU roles, MOQ range and pack options.
Buyer solutions
Start from how you buy, then lock SKUs, packing and documents
The same outdoor toy can be a shelf item, a camp activity or a private-label listing. Send the channel, the activity setting or the brand path first. We return a shortlist you can act on, not a catalog dump.
Pick the buying path before you pick SKUs
The same outdoor toy can be a garden-center shelf item, a camp activity or a private-label listing. The first decision is which job it has. Send that job with the brief so the shortlist, packing and documents match the way you actually buy.
If you already know the category, go to products. If you know the channel or the activity setting, stay on this page and open the matching solution. Either route can end in one RFQ.
Three paths, three first outputs
Use the path that matches how the product will be sold or used. Do not start with an unfiltered catalog dump.
Camps, resorts and schools
Use this if you buy for a program, resort shop or school purchasing office. First output: a shortlist with MOQ, case pack, spare-part options and a delivery window.
Brands and e-commerce
Use this if the box carries your brand. First output: the OEM route — color, logo, box language, or extra review items.
What changes by buyer type
Ranges are a starting point. The quotation states the applicable SKU conditions.
| Question | Retail / distributor | Camp / resort / school | Brand / private label |
|---|---|---|---|
| First fact we need | Channel, season, in-store date | Quantity, pack preference, delivery window | Logo files, pack format, launch window |
| SKU job | Entry, core, feature or group play | Main set plus refill / spare parts | Hero SKU plus pack language |
| Packing focus | Shelf box, barcode, case pack | Bulk or simple export packing; mixed-carton rules | Color box, warnings, carton marks |
| Typical MOQ start | 300–1,000 pcs ready product | 300–1,000 pcs ready product, confirmed per SKU | Color 500–1,000; box from 1,000 / color |
| Documents | By SKU and destination market | By SKU and destination market | Same files plus artwork lock |
Send this in the first brief
A complete brief gets a first reply in one business day. Missing items delay the shortlist, not the first acknowledgement.
- Who you are: retailer, distributor, brand, camp, resort, school or other
- Where it sells or runs: country and channel or activity setting
- When you need it: in-store date, program start or launch window
- What you need: category, photo, SKU list or play type
- How many: quantity, and whether it repeats next season
- How it packs: color box, polybag, private label, or not sure yet
- What files you need: EN71, ASTM/CPC, CE DoC, or a market list
What happens in the first five working days
You do not need a finished SKU list to start. You do need the buying context.
Missing-item list
Same day
If the brief is incomplete, you get the questions that block a useful shortlist: channel, quantity, market or pack format.
Path and shortlist
1 business day
We name the path (retail, program or OEM) and return SKUs with a job, MOQ range and sample route.
Pack and document check
Day 2–3
Case pack, mixed-carton rules, and which files apply to the selected SKU and destination market.
Sample path
Day 3–7
Stock sample 3–7 working days. Color or packaging sample 7–12. New development 12–20.
Order lock
After approval
Specification, quantity, packing, terms and ship window. QC checkpoints follow the locked spec.
Work backward from the date that matters
| If this is the in-store / program date | Start the brief by | Why |
|---|---|---|
| March–April garden / outdoor reset | October–November previous year | Sample, artwork, documents, production and sailing need weeks, not days |
| Peak summer water and beach | November–January | Water and beach SKUs share a factory calendar with the rest of Chenghai |
| Back-to-school or camp intake | 12–16 weeks before warehouse date | Sample, documents, production and sailing need a full purchasing calendar |
| Private-label listing launch | Artwork lock before production slot | Box language and warnings cannot be finished after sailing |
Three starter plans you can copy into an RFQ
These are planning examples, not a catalog dump. Change the quantities. Keep the SKU jobs.
Garden-center summer starter
Typical ready-product MOQ 300–1,000 pcs per SKU, confirmed on the quote.
| SKU job | Play type | What to confirm |
|---|---|---|
| Entry | Bubble or small toss add-on | Impulse pack, low cube, easy to explain |
| Core | Backyard toss or catch set | Player count, storage, age guidance |
| Feature | Water blaster or backpack sprayer | Summer calendar, water-contact files, separate packing from RC |
| Group play | Stepping stones or larger lawn set | Footprint on the floor and carton size |
Camp, resort or school starter
| Commercial field | What to send us | What you get back |
|---|---|---|
| Quantity | Estimated pcs per SKU, and whether it repeats next season | MOQ range and whether the quantity can ship in one lot |
| Carton | Pack preference: color box, bulk or mixed carton | Case pack, cube and mixed-carton rules |
| Lead time | Warehouse or program start date | Sample path plus production and sailing window |
| Spare parts | Whether lost or worn parts must be reordered with the set | Refill SKUs on the same quote when the product allows it |
| Documents | Destination market | Applicable files for the selected SKU |
Private-label first SKU
Color change is typically 500–1,000 pcs per color. Private-label color box typically starts from 1,000 pcs per color.
| Step | You send | Typical timing |
|---|---|---|
| Feasibility | Reference photo, market, quantity, pack idea | 1 business day |
| Color / logo sample | Pantone or physical color, vector or PDF logo | 7–12 working days |
| Box language | Warnings, barcode, destination language | With the packaging sample |
| Bulk after approval | Signed specification | 15–30 days ready; 25–40 days custom |
Questions buyers ask before they enquire
I know the product but not the channel. Where do I start?
Start on Products, then tell us who will sell or run it. Channel changes packing and documents even when the SKU stays the same.
Can one RFQ cover retail and camp?
Yes, if you mark which SKUs are shelf items and which are program sets. Mixed cartons are still reviewed by material family.
Do I need artwork before the first shortlist?
No. Artwork is required before packaging production, not before the first SKU direction.
Are water toys sold as flotation products?
No. Water-play products are not life-saving equipment.
Next step